PRIVACY POLICY
Privacy Policy
Introduction
This Privacy Notice explains in detail the types of personal data Built Studios (also referred to hereafter as ‘we’, ‘us’, ‘our’) may collect about you when you interact with us. It also explains how we’ll store and handle that data, and keep it safe, ensuring your privacy is protected at all times.
We know that there’s quite a lot of information here, but we want you to be fully informed about your rights and how Built Studios uses your data. We hope the information below will answer any questions you may have, but if not, please do get in touch with us by emailing hello@builtlondon.com.
When Do We Collect Personal Data?
We believe it is important to let you know what information is collected from the site and why, and what we do with this information.
At Built Studios, we collect personal information about you in order to provide a personalised experience catered to you. This also allows us to alert you to administrative matters, service changes, health and safety updates, and marketing purposes. We gather this information about you when you engage in the following ways:
You register an account with us or subscribe to our marketing channels.
You purchase memberships, class packs, or personal training sessions from us on the phone, via email, or online.
You sign up for competitions or special offers.
You interact with us online via social media, digital advertising on our or any other website where Built Studios is represented.
When you provide a testimonial, feedback, or comment on blogs and articles that are represented by Built Studios.
You attend an event where we are involved or acting as a sponsor.
When you contact us by any means with queries, complaints, etc.
When you contact any of the Built Studios team and ask to receive information about one of our services or events.
When you choose to complete any surveys we send you.
When you register your personal information with Built Studios, you consent to the use of your personal data in line with this Privacy Policy. If you are under the age of 16, you must inform a parent or guardian about our privacy policy and obtain their agreement before using any of our online services, including, but not limited to, registration with Built Studios, subscribing to our newsletter, or registering with us.
What Personal Data is Collected?
We’ll only ask for and use your personal data to recommend our services, content, or events that may be of interest and to tailor your experience with us. Of course, it’s always your choice whether you share such details with us. We may collect and store information which includes, but is not limited to, the following:
Your personal details: Title * Name * Delivery & Billing Address * Phone Number * E-mail Address
For your security, we’ll also keep an encrypted record of your login password if you set up an account with us.
We collect notes from our conversations with you, details of any complaints or comments you make, details of purchases you made, content viewed or web pages you visit, and how and when you contact us.
Payment card information. Your card details are encrypted on our site when orders are made online, and when orders are taken over the phone, we record these under the credit card provider’s handling rules. Your details are kept secure until your order has been processed and then destroyed.
Your comments and reviews.
Technical information about your internet connection and browser, as well as the country and telephone code where your computer is located, the web pages viewed during your visit, advertisements you clicked on, and any search terms you entered.
Your social media username, if you interact with us through those channels, to help us respond to your comments, questions, or feedback.
How We Use Your Personal Data
At Built Studios, we want to give you the best possible customer service experience. Data privacy law allows us to do this as part of our legitimate interest in understanding our customers and providing the highest levels of service. Your personal data enables us to:
Process any purchases you make using our website.
Provide a personalised service that targets information, services, content, and offers relevant to you.
Alert you to any administrative, membership, content, or service changes.
Conduct marketing activities such as competitions, promotions, or marketing events.
Respond to your queries, refund requests, and complaints.
Process payments and prevent fraudulent transactions.
Keep you informed by email, web, text, and telephone with relevant information including events, socials, fitness holidays, competitions, current news, fitness information, tips, and workouts. (You can opt out at any time.)
Send legally required communications related to updates to this Privacy Notice and purchases.
Administer prize draws or competitions you enter.
Develop, test, and improve the systems and services we provide.
Comply with our legal obligations to share data with law enforcement.
Your Privacy Rights
If you wish to opt out of marketing, you can:
Click the ‘Unsubscribe’ link in any marketing email we send you.
Contact Built Studios at hello@builtlondon.com requesting removal from our marketing database.
We will never collect personal data about you without your explicit consent. We will retain your data until you decide to ‘unsubscribe.’ Built Studios will also conduct an annual review of all data held and will remove any data no longer needed. You can check the information that we hold about you by emailing hello@builtlondon.com. We will provide this information within 30 calendar days of receiving your request.
Built Studios will never sell your personal data to third parties. All employees of Built Studios are duty-bound to respect the confidentiality of your data. If you wish to discuss the personal data we hold about you or make a complaint, please contact hello@builtlondon.com.
If you are unsatisfied with our response, you can make a formal complaint with the Information Commissioner’s Office by calling 0303 123 1113.
How Long Will We Keep Your Personal Data?
We take appropriate measures to ensure that any personal data is kept secure and retained only as long as necessary. If your personal details change or if you have any queries, please notify Built Studios staff at hello@builtlondon.com.
Security Policy
To process purchases online, we need your credit/debit card number, expiry date, and any security details required by the credit card processor. Built Studios employs trusted and reputable third-party hosting agents and payment providers to ensure the security of personal data. All financial transactions are securely processed via encrypted protocols. Please note, we do not store any financial information from you.
Changes to Our Privacy Policy
We reserve the right to modify this Privacy Policy at any time. Any material changes will be updated in this section. Please review it occasionally to remain informed.
Any Questions?
We hope this Privacy Notice has been helpful in explaining how we handle your personal data. If you have any questions, please contact the Built Studios team by emailing hello@builtlondon.com.
This Policy was last updated on 4/2/2025